simpLi

KICKOFF

simpLi was a very important project for me as it was my first company in Berlin. In first couple of months, we spent much time to gathering users with marketing campaigns, newsletters, Google Ads etc. After working every step of this preparations, we were ready to improve our application with a whole UX and UI lift.

IDEATION

The most challenging part on SimpLi was the flow. We had aimed to create a real learning experience with a touch of gamification.

During research phase we used and inspired a lot from hard cover driving license books, try to understand the “traditional” way. Main audience was young driver candidates and created a focus based on these criterias. Then we’ve run several surveys, did many interviews.

PLATFORM

In the team we were 2 designers, my teammate backed me up with some of the UI and I worked on the project as a lead designer, fully owning flows, researches, and UX. It was a really enjoyable challenge to combine learning experience with gamification!

The whole process took me around 5 months and it’s just amazing to see how much we have changed the product.